• Highlight what makes the Company's Business product or service unique, what are its benefits, what need will it fill, and why is it likely to Succeed.
• What is your Company's potential target market? Why are customers likely to purchase the product and/or utilize the services offered by the business?
• Identify Company's management team, experience, qualifications
• identify Company's current and/or potential problems and how to overcome them
• Capital requirements (don't underestimate these figures as they will be the key to capital-raising scenarios)
• Company's Exit Strategy (going public/takeover/etc.)
• Identify potential strategic partners and synergies in the marketplace
• What is your Company's marketing plan - address the 5 P's of Successful Marketing when writing the plan, since one of it's major goals is to 'sell' the business.

The 5 P's of Successful Business Marketing

• POSITIONING- Why should prospective clients/customers choose your business
• PACKAGING- How will your packaging set you apart from the competition
• PROMOTION- How will your business be promoted/marketed
• PERSUASION- How can you persuade prospects to become customers/clients
• PERFORMANCE- How can you build relationships to ensure that customers/clients remain loyal.

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